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The site dedicated to the nude people enjoying being naked at the beach.We have the free beach nudists photo and video for the people who share the nudists lifestyle.What's even more surprising is that neither website gets traffic from Instagram.Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.Alexa gives Match a global rank of 2,491, while e Harmony comes in at 16,793.Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.
e Harmony comes in at number 14, which is on the second page.
Match and e Harmony need to develop better social strategies — specifically Instagram. We know what you're thinking: “But, Instagram is for Gen Z and millennials, who don't use traditional dating websites! Hootsuite reports that Instagram has 247 million users over the age of 35. Direct traffic is often overlooked, but it's important to understand a website's direct-traffic percentage because it can help you understand how strong that company's brand is.
That age range makes up about 75% of Match's users. Match's direct traffic makes up 59.7% of its total website traffic. Its direct traffic makes up 44.3% of its total website traffic. Typically, the more direct traffic a website gets, the stronger the brand.
Both dating sites get more traffic from the Russian social media website VK than from Instagram.
It's a strange problem, and one that they can correct.