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A small percent of the people I match with respond or move past a few back and forth messages.” That wasn’t an issue for Molly, a 25-year-old producer in Leeds, England, who paid for Tinder Gold despite never planning to actually meet anyone from the app.
“Arguably getting Tinder Gold was basically just a vanity purchase to reassure myself that people would be interested in me if I started using it more seriously,” she says.
Those I talked to who’ve used premium versions of free dating apps didn’t have a singular reason for doing so — their motivations ranged from wanting to expand their location-based potential matches to avoiding the stigma of being discovered by Facebook friends on a kink-friendly app in a conservative town.
But the most popular reason seemed to be the desire to see who’s liked them without having to make the commitment of liking them back.
In New York City, where he’s based, the free version of the location-based app only showed him profiles within a couple of blocks.
“In my opinion, if you live in a big, densely populated city, [the upgrade] makes a big difference.
Though convenience is great, I don’t want to limit my dating or hookup prospects to just a couple blocks from my apartment.
It may seem redundant, particularly when there are already dating apps where you can see who’s liked you that don’t cost a thing (Hinge, for instance).
But people are still paying for premium — lots of them.